ABOUT US
Pure Planet was founded by Karim Abd El Razek, one of the GCC’s most respected F&B experts. With decades of hands-on experience, he has built, managed, and supported top-performing restaurant and café brands across the region.
We bring deep operational knowledge to every project—combining brand creation, menu engineering, and systems development with practical insights gained from years of real market experience.
Pure Planet supports every stage of the F&B journey. From concept development and store layout planning to operations, SOPs, marketing structure, and franchise readiness, all solutions are built to be scalable, efficient, and results-driven. Today, Pure Planet works with restaurants, cafés, cloud kitchens, and hospitality groups across the GCC and beyond—helping brands strengthen their foundations, elevate their customer experience, and achieve long-term, sustainable growth.
What makes Pure Planet unique?
At Pure Planet, we specialize in developing innovative concepts and enhancing existing brands. Our expertise drives success in the F&B industry.
Transforming food brands with expert consultancy.
Our Purpose
Everything we do is centered on empowering F&B businesses with clarity, direction, and proven systems that build strong foundations and long-term success across every stage of their journey.
Mission
To empower food and beverage businesses with strategic guidance, strong operational systems, and practical solutions that improve performance, enhance customer experience, and support sustainable growth across every stage of their journey.
Vision
To be the region’s most trusted F&B consulting partner, recognized for building stronger brands, elevating industry standards, and creating scalable concepts that succeed in the GCC and beyond.